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Degree Requirements

The Bachelor of Arts in Sports and Entertainment Marketing is a multidisciplinary study of business principles and processes applied to the sports and entertainment industries. This major is supported by courses from the fields of communication, economics, philosophy, accounting, and business. This degree program is designed to prepare students for further graduate study or a variety of career and leadership opportunities in sports business and recreational management.

Students must choose an Associate of Arts major in Business Administration or Communication.

BACHELOR OF ARTS IN SPORTS AND ENTERTAINMENT MARKETING/ASSOCIATE OF ARTS IN BUSINESS ADMINISTRATION

  • Sports and Entertainment Marketing (18 hours): SEM 310, 380, 392, 410, 420, 498
  • Business Administration (24 hours): BUA 105, 249, 291, 292, 301, 302, 311, 321
  • Supporting Courses (19 hours): ACC 101, ACC 102, COM 320, ECO 105, ECO elective, MAT 143
  • Computer Literacy (3 hours): CIS 111

BACHELOR OF ARTS IN SPORTS AND ENTERTAINMENT MARKETING/ASSOCIATE OF ARTS IN COMMUNICATION

  • Sports and Entertainment Marketing (18 hours): SEM 310, 380, 392, 410, 420, 498
  • Communication (21 hours): COM 201, 204, 310, 320, 403, 420, 460
  • Supporting Courses (28 hours): BUA 105, 291, 249, 311; ACC 101, 102; ECO 105, ECO elective; MAT 143
  • Computer Literacy (3 hours): CIS 111

REQUIREMENTS FOR BACCALAUREATE MAJOR IN
SPORTS AND ENTERTAINMENT MARKETING/COMMUNICATION

  • Sports and Entertainment Marketing (18 hours): SEM 310, 380, 392, 410, 420, 498
  • Communication (30 hours): COM 105, 201, 215, 225, 320, 450, 460; Communication electives 9 hours
  • Supporting Courses (28 hours): BUA 105, 291, 249, 311; ACC 101, 102; ECO 105, ECO elective; MAT 143
  • Computer Literacy (3 hours): CIS 111
  • Sports and Entertainment Marketing majors may not use ECO 105 to fulfill the core requirement in Social Science.