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Course Listings

BUA104 Introduction to Business Management (4)
An introduction to the accelerated college-level business program, providing a contemporary overview of the business environment, reviewing and coaching students in the core skills for success in this program. The business overview comprises study in the current business environments, stressing global entrepreneurial opportunities, management techniques and the management functions of leadership, controlling, planning, and organization. The review and coaching of core skills includes reading for comprehension, time management, techniques for knowledge retention, written communication, teamwork, and test taking skills.

BUA105 Introduction to Business (3)
An introduction to the structure, functioning and role of the business and economic systems.

BUA106 Fundamentals of Business and Academic Writing (3)
In this course, students will develop academic and business writing skills. The course will emphasize effective writing and communication skills needed in academic and professional settings. Students will learn to create clear, concise, professional documents for internal and external stakeholders. Legal and ethical standards for business and academic writing, including plagiarism, writing with integrity, and using bias-free language will be covered. Cross-listed as ENG 106.

BUA107 Mathematics for Business Decision Making (4)
This course explores fundamental mathematical techniques necessary for business decision making. Examples will be emphasized and will point to decision making techniques in economics, finance, marketing and other business disciplines.

BUA108 Financial Analysis for Managers (3)
Course Requirement: TAP students in the AES program only. An introduction to finance and accounting. The foundations will be set for understanding financial statements, the accounting process, the time value of money, and basic financial decision-making. Some basic business problem solving will be incorporated into the course material.

BUA200 Independent Study (1-3)
Independent study courses are offered when students wish to explore a specific issue of interest that falls outside the parameters of the established curriculum. Independent studies are subject to departmental approval and entail direct supervision of a departmental faculty member.

BUA201 Introduction to Today's Business & Team Building (3)
Course Requirement: TAP students only. An introduction to the structure, functions, and role of the business and economic systems and provides an overview of all business courses in the program, a review of guidelines to successfully develop study groups, and a reintroduction to college life for those who may have had an extended hiatus.

BUA204 Business and Professional Communication (3)
The principles and practices of communications as applied to the business world are examined. Topics included are group communication, interviewing, and presentation making. Cross-listed as COM 204. This course fulfills the core requirement in Communication.

BUA205 First Line Supervision (3)
A course specifically designed to deal with the unique problems of the first line supervisor. Emphasis is placed on analysis and development of each student's own first line supervisory abilities.

BUA207 Small Business Management (3)
A course addressing the goals and problems of small business management, with emphasis on site selection, choice of business type, financing, understanding small business failure, management functions, entrepreneurship qualification, and development of the business plan.

BUA241 Mathematical Analysis for Management (3)
Prerequisite: GEC 096 or the equivalent and CIS 111. Course Requirement: BBA (Standard option) students only. A course that covers concepts of calculus essential to management in modeling and solving optimization problems, using spreadsheets and other software. BUA 241 replaces the business major requirement of MAT 143 for B.B.A. (Standard option) students.

BUA245 Quantitative Methods I (4)
The first course in the Quantitative Methods sequence, BUA 245 and 345. The sequence presents an integrated computer based approach to the quantitative tools and methods used in managerial decision making. Topics include elements of modeling, differential and integral calculus, statistics and management science.

BUA249 Business Statistics (3)
Prerequisite: GEC 096 and CIS 111 or equivalent. Recommended Prerequisite: MAT 143 or BUA 241. An application of statistical concepts to business and economics. Topics covered include: descriptive statistics, probability and probability distributions, statistical inference, and regression.

BUA252 Global Business (3)
An interdisciplinary course involving several areas of study, including societal responsibilities of business, organizational behavior issues, international commerce, economics, accounting, tax, and regulatory issues. The platform for this course is a service learning project in Northwestern Jamaica, West Indies.

BUA255 Special Topics (3)
Special topics are offered for courses that are not included in the established curriculum.

BUA261 Development of American Enterprise (3)
A survey of the development of the American free enterprise system from its beginning to the present. The development of American business values will also be addressed.

BUA262 Diversity in the Workplace (3)
Students will study and recognize a diverse corporate workforce, significantly different from the traditional employee population that creates unique challenges. Study will be devoted to Federal and State laws affecting employment decisions, management concepts, issues, and functions. Emphasis will be placed on using effective tools for interviewing, training, performance management, providing employee benefits, and developing successful employee relations with this diverse population.

BUA263 Social Responsibility for Managers (3)
The course seeks to provide a framework for managers to use in making judgments related to the social responsibility of business. Topics considered include ethics and ethical reasoning, the distinction between ethical and legal behavior, diversity, managerial values, stages of moral development, ethical criteria, and stages of corporate citizenship. Tools for achieving socially responsible behavior within the firm such as codes of ethics, audits, Sarbanes-Oxley, etc. are also considered.

BUA264 Marketing and Consumer Value (3)
Prerequisite: BUA 104; ECO 105. An introduction to the customer-value concept. Students will learn how a firm creates customer value through its value-delivery system, which includes logistics, product and service transformations, marketing and after-sales service, and customer retention. Students will also study how to leverage core competencies within the customer-value system to create and sustain competitive advantage.

BUA291 Business Law I (3)
Students will develop an understanding of the principles of law that apply to business transactions: the overall judicial process, the uniform commercial code, commercial regulations, contracts, agency, bailments, etc.

BUA292 Business Law II (3)
A continuation of BUA 291. It will include a further discussion of real estate, wills and estates, corporations, and consumer protection.

BUA301 Organization and Management (3)
An introduction to schools of thought in management, the internal workings of the organization from a managerial point of view, and in-depth study of the decision-making process and managerial functions.

BUA302 Organizational Behavior (3)
Recommended Prerequisite: BUA 301. Students will study the concepts of human behavior drawn from psychology and sociology applied to the business organization. Group behavior, similarities and differences, team building, and structure are considered. Development of the participant's leadership style is addressed.

BUA303 Human Resource Management (3)
Prerequisite: BUA 301. A basic course in organizational manpower planning and development. Included are: testing, interviewing, placement of employees, training, job evaluation, promotions, handling complaints and grievances, wage and salary administration, benefits, policy making and problems of layoffs, transfers and turnover.

BUA304 Workplace Psychology (3)
Principles of scientific methodology and psychology applied to the business situation. Topics covered include research methods, employee performance and evaluation, structure of organizations, motivation, conditions of work, engineering psychology, and consumer psychology. Cross-listed as PSY 209.

BUA305 Effective Business Writing (3)
Prerequisite: ENG 150. A course to improve writing skills in business situations, emphasizing the application of business principles in a diverse workplace. Cross-listed as ENG 304.

BUA306 Safety, Health and Environmental Issues in Management (3)
Prerequisite: BUA 302, 311, 321. Study of safety, health and environmental issues and the associated legal and ethical issues.

BUA307 Leadership (3)
Prerequisite: BUA 302, 311, 321. Students learn what makes a successful leader and the moral/ethical standards they must embrace.

BUA310 Sports and Entertainment Business Environment (3)
Prerequisite: BUA 105. Course requirement: Junior status, minimum GPA of 2.5. As a survey of both the sports and entertainment industries, this course will provide an overview of the origins and structure of each industry. The current issues facing each industry will be explored. The sports industry will be segmented by looking at professional, college, high school, and youth sports. The entertainment industry will be divided into movies, theater, TV/radio, media/publishing, travel and tourism, and music. Cross-listed with SEM 310.

BUA311 Marketing (3)
Prerequisite: BUA 301; ECO 105 or 206. Recommended corequisite: PSY 105. A survey of the marketing function in a capitalistic economy, with emphasis on the planning, pricing, promoting, and distribution of goods and services to satisfy customer wants, the relationship between marketing and other organization functions, the importance of the consumer, and the effect of government regulations.

BUA313 Teams in Organizations (3)
Prerequisite: BUA 302, 311, 321. A focus on teams within organizations. Students will learn what makes a team effective, motivation techniques for diverse team members, successful conflict resolution, and time and meeting management. The course will be a seminar with emphasis on case studies.

BUA314 Entrepreneurship (3)
Prerequisite: BUA 302, 311, 321. This course is focused on the study and management of innovation and risk in organizations. Particular emphasis will be placed on rapid market development, penetration and wealth organization through creative organizational processes. Successful entrepreneurship ventures and activities will be analyzed.

BUA315 Principles of Advertising (3)
Prerequisite: BUA 301, 311, 321. A course designed to familiarize students with advertising theory, terms, and techniques, including: the historical, social and economic aspects of advertising,; product name, image and buying motives, writing copy, photography, layout techniques, and use of advertising media and advertising testing.

BUA316 Consumer Behavior (3)
Prerequisite: BUA 302, 311, 321, PSY 105. This course stresses the importance of consumer behavior in the development and implementation of effective marketing strategies. Students will develop a deeper understanding of individual consumer behavior, social and cultural influences on consumer behavior, and the consumer decision process.

BUA317 Public Relations (3)
Recommended Prerequisite: BUA 302, 311, 321. Public relations will survey the tools and channels of communication available for developing the organization's image in the minds of the target publics. This course is recommended for students with good communications skills from any major.

BUA318 Salesmanship (3)
Prerequisite: BUA 302, 311, 321. An examination of the principles of effective selling on a personal basis, with emphasis on preparation, the procedures for approaching the buyer, the presentation, and the closing. Case work and role playing are used.

BUA319 Retail Management (3)
Prerequisite: BUA 302, 311, 321. The principles, practices, and problem-solving methods specific to the retail industry are examined. The management and marketing aspects of retailing are emphasized.

BUA321 Business Finance (3)
Prerequisite: ACC 102 or 210; BUA 241, 249 or 245; CIS 111; ECO 105 or 206. An examination of the principles, theory, and techniques of modern corporate financial management. Ratio analysis, working capital management, capital project evaluation, valuation, risk, and financial environment are covered.

BUA325 Investment Analysis (3)
Prerequisite: BUA 302, 311, 321. An examination of the principles and practices of investing in stocks and bonds, with emphasis on the analysis of corporate financial statements to arrive at investment decisions. A background is also provided on banking institutions, investment companies and brokerage operations. Cross-listed as ECO 325.

BUA331 Operations Management (3)
Prerequisite: BUA 301 and 341 or 345. Students will study the methods for planning, scheduling, operating, and controlling the production process. Both service and manufacturing environments are considered.

BUA341 Quantitative Methods for Business (3)
Prerequisite: MAT 143 or BUA 241; BUA 249 or the equivalent. A course covering the modeling and analysis of problems in business and economics. Among the topics included are: linear programming, inventory models, queuing, PER/CPM, and forecasting.

BUA345 Quantitative Methods II (4)
The second course in the Quantitative Methods sequence, BUA 245 and 345. The sequence presents an integrated computer based approach to the quantitative tools and methods used in managerial decision making. Topics include elements of modeling.

BUA350 Portfolio Management (3)
Prerequisite: BUA 325. Covers theories that explain the pricing of securities and investment strategy.

BUA355 Special Topics (3)
Special topics are offered for courses not included in the established curriculum.

BUA370 Principles of Healthcare Services (3)
Prerequisite: BUA 302, 311, 321. An exploration of the infrastructure of the healthcare services delivery system in the United States and the effects of legislation and policymaking on communities and stakeholders. Cross-listed as HCM 370.

BUA380 Legal Issues in Sports and Entertainment Marketing (3)
Prerequisite: BUA 291. Course Requirement: Junior status, minimum GPA of 2.5. An investigation into the plethora of legal issues facing the sports and entertainment industries. The course will analyze legislation that has effected the development and operation of these industries. Landmark and seminal cases will be reviewed to ascertain the rights and restrictions of those operating within the industries. Also included as a point of study will be controversial issues where legal precedents have not yet been set. Cross-listed as SEM 380.

BUA390 Business Practicum (3)
Prerequisite: BUA 301, 302, 311 and 321. Upper-level undergraduate students have the opportunity to be part of a student-faculty team providing consulting services to a small business in the area. With permission of the instructor, this course may be repeated.

BUA391 Secondary Education Business Administration Office Internship (3)
Prerequisite: Permission of the Business and Education Department Chairpersons. An internship designed specifically to allow the Secondary Education - Business Administration major to experience the functioning of the office environment.

BUA392 Internship in Sports and Entertainment Marketing (3)
Prerequisite: BUA 311. Course Requirement: Junior status, minimum GPA of 2.5. Student will obtain hands-on experience by working with professionals in the field of sports and/or entertainment. Students must work with their advisor to secure and set the parameters of the field experience. Students will be required to prepare an appropriate paper incorporating academic theory that is applied to the experience gained while completing the internship assignment. Cross-listed as SEM 392.

BUA400 Independent Study (1-3)
Independent study credit is offered when students wish to explore a specific issue of interest that falls outside the parameters of the establish departmental curriculum. Independent studies are subject to departmental approval and entail direct supervision of a departmental faculty member.

BUA403 International Human Resource Management (3)
Prerequisite: BUA 303. A course addressing the challenges of working in international human resource management. Employment relations will be reviewed and compared to the United States in the U.K., Canada, France, Germany, Italy, Spain, Norway, Sweden, Austria, and Japan.

BUA405 International Management (3)
Prerequisite: BUA 302, 311, 321. An examination of the global differences in the culture, economy, politics, and laws that affect the management of foreign operations.

BUA406 Labor Problems (3)
Prerequisite: BUA 302, 311, 321. An interdisciplinary study of industrial relations focusing on the historical development and economic consequences of organized labor in the private and public sectors, public policy toward labor, and collective bargaining.

BUA407 Collective Bargaining (3)
Prerequisite: BUA 302, 311, 321. A study and evaluation of the art of negotiating and its importance to the labor-management bargaining process with emphasis on the unionized setting.

BUA410 Sports and Entertainment Marketing (3)
Prerequisite: BUA 311. Course Requirement: Junior status, minimum GPA of 2.5. A course building upon the general marketing principles studied in the Principles of Marketing course providing an analysis of the many issues facing marketing experts within the sports and entertainment industries. This course also examines the issues faced by those outside these industries that market their goods and services by partnering with companies and organizations within these industries. Students will be introduced to the unique qualities of the sports and entertainment product by analyzing pricing and distribution issues as related to these industries. Cross-listed as SEM 410.

BUA415 Sales Management (3)
Prerequisite: BUA 302, 311, 321. An advanced course covering organization of the sales division, including selection, training, compensation, direction, and control of the sales force, designing sales territories, and discussion of problems from representative companies.

BUA416 Marketing Research (3)
Prerequisite: BUA 302, 311, 321; BUA 249 or 245. This course provides students with a basic understanding of marketing research methods and how these methods are used in managerial decision-making. Topics include data collection techniques, measurement and scaling, sampling techniques, and data analysis.

BUA417 Marketing Management (3)
Prerequisite: BUA 302, 311, 321. This course provides an overview of current marketing-management theory and practice. Students will develop strategic-marketing-management skills through case studies and an interactive simulation.

BUA420 Event Sponsorship and Promotion (3)
Prerequisite: BUA 311. Course Requirement: Junior status, minimum GPA of 2.5. Students will gain a thorough understanding of the concepts and theories that form the foundation of sponsorship and event planning. Students will then be required to apply these concepts and theories in developing strategies to support a significant project requiring original research and a professional presentation. Cross-listed as SEM 420.

BUA435 Current Topics in Operations and Logistics (3)
Prerequisite: BUA 331. A course designed for specialized treatment of the various operations management fields. A non-exhaustive list would include: logistics, service management, technology management, new product development, purchasing, quality assurance, and shop floor control.

BUA450 Financial Planning (3)
Course requirement: TAP students. An exploration of the many aspects of financial planning including: retirement planning, debt management, estate planning, insurance planning, and investment planning.

BUA495 Student Project (1-3)
A student project is an individual or group project of special interest to students. Field research and student creativity are encouraged. Faculty supervision is provided with the approval of the chairperson.

BUA498 Senior Seminar (3)
Prerequisite: Completion of all Business requirements other than the area of emphasis. A capstone seminar taken in the senior year. Strategic management and business policy concepts are used to integrate the business core courses. Case analysis and a major presentation are required.

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